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West Michigan Is Going Places: Technical Air Products
In the West Michigan Is Going Places series we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Jace Morgan of Technical Air Products about his business. Read more
How Much Does Digital Marketing Cost?
Exactly how much does digital marketing cost?People often wonder what the cost of good digital marketing is, and the answer is: It depends. Unfortunately, that’s not a very helpful response for any company on a budget, so in this blog we will break down the different aspects of digital marketing Read more
Local Directory Listings and SEO
One of the most overlooked areas in off-site SEO is local directory listings. This area of SEO is frequently overlooked because most of these websites crawl the web in a similar way that Google does in order to retrieve the correct information about businesses. If you have a business, there Read more
Web Design: Why It’s Important and How We Do It: Part 2
In our last post, Web Design: Why It’s Important and How We Do It (Part 1), we took a look at why good web design is important to the success of your business. Today, we'll share our simple 3-step process that can take your website design from concept to completion. Read more
Web Design: Why It’s Important and How We Do It: Part 1
Statistics regarding the importance of web design are impressive. You may be surprised to learn: “38% of people will stop engaging with a website if the content or layout is unattractive” (Source: Adobe) “Judgements on a company’s credibility are 75% based on the company’s website design.” (Source: Web Credibility Research Read more
SEO Isn’t Magic
We've discussed before how essential good SEO is for any company that wants to be competitive online. Unfortunately, many people have unrealistic expectations of how SEO works and also how fast it works. SEO isn't magic. There is no SEO authority who can guarantee that a site will go from Read more
West Michigan Is Going Places: Navisure Insurance Group
In the West Michigan Is Going Places series we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Corey VanderMeer of Navisure Insurance Group about his business. Read more
Reputation Management Is Make or Break Online
In today's digital world, keeping an eye on your business's reputation is more important than ever. With just a few clicks, anyone can share their thoughts about your products or services, and those opinions can go viral in very unpredictable ways. Too many businesses have learned this the hard way Read more
Why Should You Make Web Accessibility a Priority?
Accessibility is an issue for a large percentage of web users. More than one in four people are disabled in the United States. These people need access to the same information as every user. It’s up to website owners to ensure that they have it. If you have not yet Read more
West Michigan Is Going Places: Grand Rapids Coins
In the West Michigan Is Going Places series we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Ben Soldaat of Grand Rapids Coins about his business. Read more
Setting Digital Marketing Goals
Whether you're a small business owner or a marketing professional, setting clear and achievable goals is essential for the success of your online marketing efforts. In this blog we'll provide some tips on how to plan and create achievable digital marketing goals. What Are Your Digital Marketing Goals? First and Read more
Things I Need From You Before I Can Design Your Website
It’s official – you’ve committed to designing (or re-designing) your website! This is a huge marketing milestone, and I know it took some work to get here, so I applaud you. Beyond the strategic discussions including your hopes and goals for your site, identification of your target audience, and a Read more