Explore our latest insights.
Effective Keyword Strategies to Boost Organic Traffic
Keyword optimization remains one of the most effective ways to increase organic traffic, but modern SEO requires a more strategic approach than simply inserting keywords into a page. Google has evolved to prioritize user intent, topical relevance, and well-structured content. To rank effectively, businesses need to go beyond just selecting Read more
West Michigan Is Going Places: Body by Choice Training
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Nick Klein about his private gym and premier personal Read more
2025 Web Design Trends
In 2025, web designers continue to place emphasis on user-centric aesthetics with the goal of creating efficient, engaging online experiences. Pairing this approach with new technological advancements like AI and enhanced accessibility features will drive how we design and develop web sites this year. Let’s take a look at the Read more
What Is Content Marketing?
You’ve probably heard the term content marketing before at some point. It gets used often in conversations about websites, SEO, and digital marketing in general. And if you’re like most business owners, you’ve probably had the same reaction: what does that actually mean, and does it really matter for my Read more
How to Build Social Media Engagement with Your Customers
Navigating the social media landscape can feel a bit overwhelming, especially with the rapid changes we're seeing. But don't worry—we've got some fresh strategies to help you boost engagement and connect more authentically with your audience. 5 Ways to Connect with Your Audience on Social Media Embrace User-Generated Content (UGC) Read more
West Michigan Is Going Places: Team Restoration
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Mark Zimmer about his building and remodeling company, Team Read more
How Does Web Design Affect User Experience (UX)?
In a previous blog we talked about why user experience is important. While there are many variables at work in how a person interacts with a website, everyone agrees that user satisfaction, also known as UX, has a huge impact on whether customers stay on or return to a website Read more
What Do You Get with Roots Marketing’s Managed Hosting Package?
Previously we’ve talked about what managed hosting is and why it's so important for your website. Here we will talk specifics about what you get when your company has a managed hosting package through Roots Marketing. In general, the most obvious benefit of managed hosting is a website that is Read more
Happy New Year: User Experience and Local SEO in 2025
As we step into 2025, we reflect on the challenges and opportunities we've encountered over the past years. At Corporate Conversions, we remain deeply grateful for the privilege of supporting our clients in navigating the ever-evolving digital landscape. With businesses becoming increasingly reliant on their online presence, we've been busy Read more
The Benefits of Using a Content Management System
When a company makes the decision to build or redesign its website, one decision the owners must make right away is whether the website should be built custom or using a content management system (CMS) to power it. There are pros and cons for both options. For many companies, a Read more
West Michigan Is Going Places: Rockford Family Eyecare
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Dr. Theodore Sees of Rockford Family Eyecare about his Read more
How Do You Measure Website Success?
There are many ways to measure a website's success. Every business has its unique goals, key performance indicators, and ideas of what success means. If you have an ecommerce website, success is measured largely by the number of sales completed on the site. A wholesale supplier may measure website success Read more