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Is It Time to Refresh or Redesign Your Website? Here’s What You Should Know
If your website feels like it’s stuck in a time warp, you’re not alone. Many businesses are asking whether to redesign their site from the ground up or simply give it a visual refresh. While a refresh might seem like a faster, cheaper option, it’s not always the most effective, Read more
Do Local Reviews STILL Matter for SEO?
Local reviews are one of the most influential factors in how people find and choose businesses online, especially in service-based industries. Whether someone is searching for a plumber, a dentist, or a digital marketing agency, reviews help guide their decisions and influence what shows up in Google’s local search results. Read more
Audit Your Website To Improve Your Conversions
If your website isn’t bringing in the traffic or leads it once did, you’re not alone. Over time, even well-built sites can fall behind. Search engines update their algorithms, users expect faster and better experiences, and design standards shift. What worked five years ago may no longer be enough. If Read more
How AI SEO Is Reshaping Landing Page Strategy
Landing page SEO used to be straightforward and focused solely on conversions. You’d write a snappy headline, mention a few key points regarding the product or service you wanted to feature, add a call to action, and you’d be done. For better or for worse, it’s not that simple anymore. Read more
Why Search Engines Love WordPress Sites
If you’re building a website and want people to find it, you’ll need more than just good design. A solid content management system (CMS) is a great place to start. Despite its ubiquity, WordPress is still a very strong option for most business, organizational, and personal website needs. WordPress and Read more
How Blogging and Social Media Can Help Your Manufacturing Business
When people think about social media and content marketing, manufacturing companies aren't usually the first businesses that come to mind. It's easy to see why. A restaurant can post photos of daily specials. A clothing retailer can showcase new products. A consumer brand can build an audience around trends and Read more
How Large Language Models Are Changing SEO in 2025
OpenAI launched ChatGPT in 2022, and to say it’s had an impact on the world would be an enormous understatement. Every aspect of online behavior is beginning to be affected, and the digital marketing world is certainly not exempt. Current marketing talk is all about how large language models are Read more
Building a Meaningful Online Presence
Running a business means juggling a lot. As a result, marketing often becomes a task business owners do in quick bursts and only when time allows. But even in an AI-saturated landscape, people still want content that feels made for them. They don’t want to read generic or filler copy. Read more
How to Implement an Effective Website Backup Policy
In a previous post, we explained what a website backup is and how often you need one. Now let’s talk about where to store backups and how to build a smart backup policy. Can You Have Too Many Backups? Yes. Backups protect your site, but they also consume storage. The Read more
West Michigan Is Going Places: Electro Chemical Finishing
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Don Post about his company, Electro Chemical Finishing. ECF Read more
Understanding Website Backups: Why They Matter and How Often You Need Them
You’ve just launched an amazing new website for your company. You’ve used the latest technologies, optimized your content and SEO, and it’s dynamic and lightning fast. The new site is getting rave reviews from colleagues and clients alike. Your job is done. But wait - what about backups? Is your content getting backed Read more
Ranking on Google Is Harder than You Think
The Internet is filled with millions of web pages, each vying for a spot at the top of the most popular search engines like Google, Yahoo! and Bing. In order to properly optimize the search engine ranking of a business, keywords and metadata must be used. Creating and updating website Read more