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West Michigan Is Going Places: Calder Capital
Today we debut a new series, West Michigan Is Going Places! We will be talking to local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. For our first interview, we talked with Max Friar of Calder Read more
DMARC Records and Email Authentication Changes
The first post in this series on email authentication changes covered the importance of DKIM and SPF records for email sending in light of the new requirements set forth by Google and Yahoo/AOL. This second installment will cover the DMARC record, a third piece to the email authentication puzzle. If Read more
What Is Off-Site SEO?
In our last blog we talked about on-site SEO practices that can help a website that isn't ranking well when users search for products and services a company provides. The other half of SEO concerns developing references and links to that website from other websites. This is off-site SEO. We Read more
Case Study: The Impact of Optimized Landing Pages on Digital Marketing Campaigns
Landing page campaigns are an important tool in the marketing toolbox. We’d like to share a recent project with you that shows how powerful optimized landing pages can be when used in conjunction with digital marketing campaigns. Strategic adjustments can significantly boost lead generation and reduce client costs. Our Goal: Maximize Read more
3 Terrible SEO Myths You Might Believe
Search Engine Optimization, or SEO, is something most people have heard of, but many do not understand well. There are many myths about what SEO is and what it can do for a website. Today we'll dismantle three terrible SEO myths, so you don't have to. Myth #1: SEO Experts Read more
Merging Your Branding and SEO Strategies for Success
Companies that want to stand out in a crowded marketplace know the importance of having a good brand. Integrating your business’s SEO efforts with your branding can create a powerful synergy that drives visibility, traffic and engagement, and customer loyalty. In this blog we will discuss some practical steps to Read more
Generative AI for Designers – A Primer
This year’s Adobe Max conference was heavily steeped in the latest AI technologies that Adobe is offering for use by creative professionals everywhere. Adobe Firefly, released in March 2023, is a family of generative AI models with an initial focus on creation of images and text effects. I was pleasantly Read more
Why Is Website User Experience Important?
Having a website is considered necessary for most businesses to be competitive. Unfortunately, it's not enough to throw a website together and hope for the best. Your website is a very important communication tool for you to reach your customers. If it's not designed to present the right information and Read more
Email Authentication Changes In Effect
Do you feel like fighting spam in your email inbox is a never-ending battle? Two major email providers - Gmail and Yahoo - are raising the email authentication requirements in hopes of combating the ongoing fight against spam. As of February 1, 2024, anyone sending an email to a Gmail Read more
The Importance of Evergreen Content
We've discussed the importance of content for developing websites and improving SEO. Every company should be creating original content for its website regularly, and that content should be interesting, entertaining, or useful in order to engage their audience and drive sales. Some of that content will be topical based on Read more
How to Get More Customer Reviews for Your Business
If you’ve ever looked at your business’s online reviews and thought, we should probably have more of these, you’re not alone. Most business owners understand that reviews matter. They know people read them, compare options, and make decisions based on what they see. But knowing that and actually building a Read more
