Explore our latest insights.
What Effect Do Keywords Have on Your Website Rankings?
Modern marketing has been transformed in this digital age, where the internet is most people’s first stop for any kind of information. Making your website stand out to search engines like Google and Microsoft Bing is crucial to maintaining your visibility to your customers. One of the most effective strategies Read more
2024 Web Design Trends
It’s the New Year, so let’s dive right into our expectations for 2024 web design trends. Already this year, I’m seeing some overlap from 2023’s design trends, along with a few new interesting techniques and approaches. Here’s a rundown of what’s currently happening in web design from the visual vantage Read more
Why Is Keyword Cannibalization Bad SEO?
When most people think of SEO or search engine optimization, typically they think about keywords. Proper keyword use and website placement is a great place to start with SEO. Keywords definitely still have a place in SEO today, although the search industry and best practices for SEO have changed quite Read more
How Content Marketing, Social Media and SEO Connect To Make You The Expert in Your Industry
Roots Marketing takes Google seriously when they say they want well written, relevant content, and so should every business. This is the information your customers are looking for online, and, when you provide it in a regular, timely, and well researched fashion, you will snag their attention. To create and Read more
Top 3 Marketing Secrets of 2024
The new year is here, and with it comes renewed marketing energy and efforts. Many of our clients are asking about the latest tips, tricks and trends that they can leverage to boost their marketing efforts and ultimately, their bottom line. Here we share our top 3 marketing secrets of Read more
What is the Best Way to Respond to Negative Reviews?
The internet has been an amazing tool for disseminating information. This has been both good and bad for businesses. While you can get noticed and generate traffic (and subsequent sales), it can also be used as a cudgel by customers who are disgruntled or even vengeful. Consumers, annoyed with substandard Read more
What is the Value of Garbage Content
Sharon Tanton, the creative director of Valuable Content, wrote an interesting piece called "Stop producing rubbish online marketing that even you're not interested in." It's some worthwhile advice for business owners who understand the value of online marketing and interaction but dread or procrastinate actually doing it or pawn it Read more
Optimize Your Google Business Profile for SEO Success
We’ve talked about Google’s profiles for businesses before. This Google local business service has gone through a number of iterations, and in late 2021 underwent even more updates, including changing its name again, this time from Google My Business to Google Business Profile. You may wonder how much a Google Read more
Anatomy of Effective Landing Pages
Landing pages have become an increasingly popular and effective tactic in the marketing toolkit. A landing page is a single web page that appears upon clicking on a search-generated link, or through a marketing promotion via email or online advertisement. Content and visual presentation expound upon the search result or campaign, Read more
How Fake Reviews Can Tank Your SEO Business
Have you ever thought about using fake reviews to pad your Google Business Profile or offset a bad review or two left for your business? Or, worse, leaving a bad review for a competitor? It's not a good idea for many reasons. Fake Reviews and MORE Fake Reviews Fake reviews Read more
Featured Service: Branding
Your company’s brand brings its personality to life across all marketing touchpoints. A solid branding foundation packs a huge punch in delivering your company’s messaging and unique offerings. The birth of a new brand is exciting, and the evolution of a brand, equally so. Branding endeavors can be big or Read more
Paid Social vs. Paid Search: What’s the Difference?
Paid search and paid social advertising are two of the most popular forms of digital marketing. Both marketing methods involve businesses paying to have their ads displayed in front of potential customers online. However, there are some key differences between the two. If you’re wondering what the difference is between Read more