Explore our latest insights.
A Graphic Design Formula for Successful Social Media
The benefits of social media marketing are proven and many. Building brand awareness, creating an online community, and lead generation are just a few of the key reasons to market on social channels. With social media marketing, you can reach a large audience with a relatively small budget. In this Read more
Elements of a Brand in Practice: Blue Apron’s Recipe for Success
How do you feel when you interact with a particular brand? Someone behind the scenes has given the answer to that question quite a bit of thought. The American Association of Marketing defines a brand as “a name, term, design, symbol or any other feature that identifies one seller’s good Read more
5 Ways to Increase Your Social Media Productivity
Social media can be both a blessing and a curse. From a personal standpoint, it can be very engrossing and entertaining. In fact, the average American user spends 2 hours and 14 minutes per day on social media, with young people and women spending even more time. That’s a lot Read more
The Differences between Google Analytics 4 & Universal Analytics
If you haven’t already heard, and hopefully by now you have, Google is migrating from Universal Analytics to Google Analytics 4 on July 1, 2023. Many people, including myself, have been reluctant to leave the Universal Analytics they’re accustomed to behind to dive into the new world of Google Analytics Read more
Why Is My New Website Not Ranking Well?
It's not uncommon that a business will redesign its website a few times over the years. There is always new technology to improve certain aspects of the business's online presence. A business may rebrand or have new products or services that need to be showcased. A company may invest in Read more
Setting SMART Goals for Your Company
The first step in any marketing plan is understanding what your business needs and why. Many people we work with are familiar with marketing buzzwords like SEO, content marketing, email marketing, and SEM, but these are only ingredients in the recipe for marketing success. Our team at Corporate Conversions implements Read more
Top B2B Web Design Trends in 2023
The new year is upon us, and with that comes new trends and methodologies for web design. Many of the design trends for 2023 are not surprising – designing with accessibility in mind, inclusion of video content, and a continuation of 2022’s emphasis on large and stylized typography. What was Read more
Is My Password Secure Enough?
Some of us are old enough to remember the days when we had to memorize telephone numbers, back before we all had a cell phone in our pocket to store all our data. Now, instead of paper address books or Rolodexes, we have convenient apps for collecting personal digital information Read more
How to Manage Customer Complaints on Social Media
All kinds of businesses are tackling social media today. It's not just big brands who have a Twitter and an Instagram anymore. Your local plumber might have one. The library around the corner has probably integrated all of its accounts for better exposure. That's because using social media well is Read more
What is a Website Audit?
Has your business’s site traffic gone down over time - or even fallen off a cliff? Has your phone, the one that once rang off the hook, suddenly gone silent? Your website very likely has issues that could be identified and taken care of so your business can go back Read more
Coffee + Consult : Should You Redesign Your Website?
The leaves are now changing into a spectrum of bright colors, and pumpkin spice is in the air. We’re reminded to change our clocks and our fire alarm batteries when the seasons change, but what about bigger things? Fall is a great time to take stock of what is working Read more
Website Redesigns: Say This, Not That
A website redesign is often perceived by many as a time-consuming process with a big price tag attached. For those of us working in digital marketing, we know that nothing could be further from the truth. With a little bit of insider knowledge, and a shift from a fixed to Read more