Explore our latest insights.
Why are Internal Links Important?
Previously we've discussed link building and how Google's algorithm rewards or penalizes different types. To review, Google wants to create an internet full of interesting and original content accessed organically. Essentially, it wants to mimic the way people socialize in real life. This means directing traffic to items of general Read more
What Are Your SEO Expectations?
Search engine optimization (SEO) does work, but SEO practice is not as simple as adding some keywords to a site. If that were the case, we would all be a lot richer. Often businesses will attempt a few SEO strategies once or take a buckshot approach to it, and that Read more
2022 Web Design Trends
The midpoint of 2022 is fast approaching. If you have a curious eye for what’s en vogue in web design or are questioning how a website makeover might look on your site, here’s a quick look at seven trends we’ve been seeing this year: 1. Large type, and in some Read more
Google Business Profile Posts: A Local Search and Marketing Opportunity
Google Business Profile is a game changer for local search. It's something all businesses should be utilizing. We have talked before about why Google Business Profile is a valuable (and free!) local search tool, and we've detailed what you need to do to claim your company's Google Business Profile listing. Read more
How to Claim a Google Business Profile Listing
Using their Google Business Profile is one effective way small and medium sized businesses can improve their local search rankings and traffic to their sites. Creating and optimizing a Google Business Profile is simple and free. It puts your business on Google Maps and helps differentiate your company from your Read more
The Department of Justice Issues New Digital Accessibility Compliance Guidance
Recently the United States Department of Justice released new guidance on digital accessibility compliance. This is intended to help state and local governments understand and comply with the DOJ’s new standard. It included this statement: Inaccessible web content means that people with disabilities are denied equal access to information. An Read more
The Whats and Whys of Pop-up Marketing: Part 2
Tool Review – Convert Pro In my last post, The Whats and Whys of Pop-up Marketing: Part 1, I took a look at why pop-up marketing is an effective lead generator and some best practices for creating pop-up campaigns strategically. In this follow-up post, I’ll review Convert Pro, one of Read more
The Whats and Whys of Pop-up Marketing: Part 1
The nature and use of pop-up windows for marketing has evolved as we continue to understand user behavior. When used strategically, a pop-up window is an effective tool that can actually enhance the user experience – and generate leads. Let’s take a look at why pop-ups work. Pop-ups offer the Read more
The Importance of Google Reviews for Local SEO
Business owners know the importance of reviews for getting customers through the door. Building trust in your community and among your customers is vital for boosting sales, and a good review carries weight. Google recently updated its best practices for soliciting reviews. The new information on Google Business Profile Help Read more
Use Your Google Business Profile in Your Holiday Season Marketing
As the leaves fall and the temperatures drop, we move into the holiday season. For many businesses this part of the year is crucial to their bottom line. Changing operating hours can be confusing for the public. Under normal circumstances, using your Google Business Profile to keep your customers informed is Read more
Google My Business Becomes Google Business Profile
Google is changing the name of its business profile management system from Google My Business to Google Business Profile. Google stated that its intent behind this change is “to keep things simple” and to extract more of the business profile from the GMB app and insert it directly into Google Read more
Why Is Site Structure Important?
When companies design or update their websites, most often the focus is on how the website will look, in terms of layout or images. Unfortunately, they frequently overlook the site’s underlying structure. Site structure is crucial for user experience. Because of this, improving it will impact a website’s SEO and Read more