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Page Builders… How Did We Get Here?
Though the web has only recently celebrated its 30th birthday, designers and developers have seen a number of revivals in terms of web page construction and maintenance. For the curious or nostalgic, here’s a quick timeline of milestones in the life of web design, from HTML to page builders: Early Read more
Why You Need SEO and SEM Now!
In 2020 with all of the challenges COVID-19 threw our way, every business looked to their website to communicate with their customers for a number of reasons. They needed to let them know their updated hours, product updates and availability, and any new policies with regards to the pandemic. They Read more
What Does the Google Page Experience Update Mean for Your Website?
Very soon Google will have completed its update of Page Experience. This update began in mid-June, and the tech giant expects it to be fully operational by the end of August. Google began preparing the public in advance so they would have time to make adjustments to their websites to Read more
Six Important SEO Factors to Consider
For the most part, SEO has been based on the same principles and methods. However, all of those principles and methods have been refined and altered again and again by Google’s algorithm updates. So, which SEO factors are most important now and which will stay important for the foreseeable future? Read more
Stock Photography 101
Recently I shared some information about the many file formats for digital imagery. If you missed it, check out The Alphabet Soup of Image File Formats. Today, I’ll share some industry secrets about where you can find stock photography file types for use in your digital marketing projects – and Read more
Squarespace vs. WordPress? A Primer and Cheat Sheet to Help You Decide
Hardly a website project crosses my desk without the question of, “Squarespace vs. WordPress? How should I build my website?” being asked. Let’s take a look at two of the most popular ways to build your website and the pros and cons of each. Squarespace…or, the Nissan Altima of Website Read more
Claim Your Bing Places Listing
When we think of online searches, people automatically think of Google. It is true that Google has captured the largest percentage of search engine results, but Bing should not be ignored. It still gets a decent share of searches. To make sure you aren’t missing out on potential customers, you Read more
Does Your Website Need an Accessibility Audit?
Some time ago, we wrote about the need for improved digital accessibility across the internet. In this blog we’ll explore why your company or organization should be interested in incorporating greater accessibility on your website. You might need an accessibility audit and not even know it. Why Incorporate Digital Accessibility? Read more
WordPress vs. Squarespace: What Is the Difference?
If you’re looking to have a website for your business or organization, and you don’t know where to start, there are two popular options for companies that do not need or want a fully custom-built website: Squarespace and WordPress. In this blog we will compare the two and list the Read more
PPC Success Depends on Your Website
There are many platforms for Pay Per Click (PPC). Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads, LinkedIn ads, and retargeting services like AdRoll. Which ones should your company use in order to achieve greater PPC success? Many companies Corporate Conversions works with have tried Read more
What Is an SSL Certificate?
Does your website have an SSL certificate? You may not know what this is, why it’s important, or if it affects your website’s search rankings. If that is the case, read on. We will explain. What Is SSL? SSL, or Secure Sockets Layer, is an encryption-based internet protocol used to Read more
How to Share Delegate Access to Your Domain
In a previous blog we answered questions about how to identify your domain registrar and host. This is important if you are planning to update your website, change hosting providers, or connect to certain web services. Domain registrars manage domain name system services and the DNS records of those domains. Read more