Explore our latest insights.
The Alphabet Soup of Image File Formats
It’s no secret that many of us learn simply by looking. In fact, studies have found that 65% of us are primarily visual learners. On your website and in your marketing efforts, visuals and support graphics are a must-have if you’re hoping to engage your users. Photographs attract attention, trigger Read more
How Do You Identify Your Domain Registrar and Host?
If you are planning to redo your website, change hosting providers, or connect it to certain web services, first you must identify your domain registar host. It may seem strange that people would not know where to find their domain, but it’s quite common. Many people bought their domain name Read more
Site Speed: How Fast Is Your Website?
Are you annoyed by websites that take forever to load? You are not alone. No one appreciates slow websites. If your website is slow, be aware that this can affect your traffic and your conversions and make it harder for your business to succeed. How Fast Is Your Site Speed? Read more
What Makes for an Effective Landing Page – Short and Sweet or Long and Detailed?
What Is a Landing Page? We’ve talked before what a landing page is and how it works, so here’s a quick summary of what specifically “landing page” refers to in the context of this post. While any web page that a user lands on can technically be deemed a landing Read more
Your Website’s Freshness Score: Does It Need a Content Facelift?
One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old content. If you take the time to go over content that is outdated and give your site a content facelift, this will improve your website’s Read more
How Does Your Backlink Profile and Strategy Look?
At Roots Marketing, it's our goal to write timely, even seasonal, pieces on often googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time. These readers can easily become new customers for our clients. Adding fresh content to a website also increases Read more
The Art of Crafting Landing Page SEO
Website owners who focus on optimizing their landing pages may not be aware of its importance to SEO. Google ranks landing pages based on how much time a user spends on average on a page. Landing pages that have a high bounce rate may signal to Google that this page Read more
Why Your Website Needs Regular, Fresh Content
When it comes to content, your website is not one and done. While it’s wonderful to invest in creating a website that reflects what your company does and the products and services it offers, you can’t leave it just as it is and expect it to continue to perform the Read more
Take Advantage of Our Free Website Analysis
Are you concerned that your company’s website isn’t ranking effectively for important search terms? Are you not getting the traffic and conversions your company needs for success? Roots Marketing offers free website analysis to our potential customers, and we would be happy to do one for your site. We will Read more
How to Set up Google Search Console
In a previous blog piece we talked about what Google Search Console is and why website owners should use it. In this blog piece we will go over how to set up Google Search Console so you can get it up and running and begin to improve your website, your Read more
What Is Google Search Console?
Google Search Console is a tool that anyone who has a website should be aware of. It can be a big help in optimizing your website and your marketing and content creation efforts as well as making you aware of any site errors or problems. If you don’t know what Read more
What is a Landing Page and How Does One Work?
Creating a landing page is one way businesses attempt to quickly engage with their customers online. But what exactly is a landing page and how do you create an effective one? What Is a Landing Page? Technically, any web page is a landing page because by clicking on it, you Read more