Explore our latest insights.
Everything You Need to Know About Call Tracking for Google Ads
Phone calls are often an essential source of leads for many businesses and are important to track to determine the effectiveness of ad clicks. Call tracking allows advertisers to see which keywords, ads, ad groups, and campaigns lead to phone calls and helps with understanding the return on investment for Read more
What Is Google Trends?
If you are a business owner, it’s likely that you have wondered what attracts your customers to your website. You might question which keywords you should be focusing on in your copy or what people are actually searching for. If you are concerned about your website rankings, Google Trends can Read more
Old Friend, New Friend, Green Friend, Blue Friend – We’ve Rebranded!
Thank you, Dr. Seuss, for that fantastic introduction. Or, in this case, re-introduction may be more appropriate. Corporate Conversions is ten years in the making, ten years in the business, and excited to move forward with our new brand into our next decade of service. Our company looked back to Read more
The DNA of Design
If you’ve ever wondered what is involved in graphic design or what it is a graphic designer does exactly, here is Corporate Conversions’ Creative Director Christa Blackman sharing what her daily schedule and responsibilities involve: I’ve often heard people ask the hypothetical question, “What would you do if you didn’t Read more
Website Conversion Optimization: 3 Strategies to Consider
User experience is important for a number of reasons, but what is most important to business owners is conversion optimization. A great looking website is nice. Without a purchase, call, email, or contact form filled out, though, is your website doing what you need it to do? Ultimately, you need Read more
Updating Your Google Business Profile
Every company should keep up-to-date information flowing via social media. You should also be updating your Google Business Profile often so your customers will know when you are open and how you are operating. This is especially important during the holidays. Updating Information as It Changes If your business hours Read more
The Coronavirus Effect on Digital Advertising
In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason for that is that the cost of marketing is cheaper because there is less competition for those dollars. During the coronavirus pandemic, the market for Read more
Helping Your Company Survive the Coronavirus
For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of quarantine and opening up the economy. For business owners this is good news, but many of them have questions about how they can get help for Read more
Should You Reduce Your Marketing Budget during a Recession?
The United States is experiencing the unprecedented combination of a pandemic and widespread business closures that are causing most people a great deal of stress. For business owners in uncertain times like these, it’s difficult to know what expenses to keep and which to cut. This is never an easy Read more
The COVID-19 Situation: Adapting to Working at Home
The COVID-19 virus has made a huge impact on American society and business in a very short period of time. State and local governments are restricting the size of gatherings and closing schools while businesses are trying to decide which workers to keep on site and which can work remotely. Read more
What Is the Difference between Google Ads and Google Shopping?
If you've been online looking for specific products, you may have noticed Google Shopping directly displaying product photos and information in your search results. Are you unsure of what the difference between Google Shopping Ads and Google Search Ads is? Read on. What Is Google Shopping? Google Shopping has been Read more
Is Retargeting Worth the Effort?
Advertising is a crucial way to get your audience to click into your website. Unfortunately, it doesn't guarantee that once they get there, that click converts to a purchase or other desired outcome. A customer may be interested in what your company has to offer but gets distracted . They Read more