Explore our latest insights.
How Do You Improve Desktop and Mobile Local Search?
We all use our devices to do searches to find local businesses, products, and things to do. Do you primarily access the internet using a mobile device or a desktop computer? Whichever type of device you're using, odds are that you have noticed that Google and other search engines are Read more
What Is the Difference between Black Hat and White Hat SEO?
Business owners invest in SEO because they know that it will bring more of their customers to their website where they can interact with them directly and convert clicks to sales or other intended outcomes. Not all SEO is the same, however. If you do not hire a trustworthy and Read more
What Is Google Tag Manager?
Website owners looking to track and increase conversions have several free and very useful tools available to help them achieve that goal. One is Google Analytics, and the other is Google Tag Manager. Here we will talk about what Google Tag Manager is and how it works. Tag Manager is Read more
The Difference Between PPC and CPC
If your company is new to online advertising, you may find that there are terms and strategies involved that can be confusing for the uninitiated. Here we will talk about three terms, PPC, CPM, and CPC, what they mean, how they differ from each other, and how advertisers use these Read more
How Important Is Digital Accessibility?
On October 28, Ellen DoÒornbos, a local web developer and Certified Professional of Accessibility Core Competencies, gave a presentation about the importance of digital accessibility. This presentation was called HTML + A11y, and among the attendees was our own web developer, Mike Reed. Here are some highlights from this presentation. Read more
Be an Informer, not a Meformer on Your Social Media
Previously, we've discussed how manufacturers can utilize social media and drive leads through their websites. Creating a presence and a brand for your company on social media can be challenging, especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract Read more
How to Create a Google Ads Account
Internet ads provide a variety of benefits and are a great way to bring potential users who are interested in your product or service to your website. While just one of many different ad platforms, Google Ads makes up the majority of ad market share on the internet. If you're Read more
The Corporate Conversions Content Marketing Package
In our last blog we talked about content marketing and why businesses need to incorporate it into their marketing strategy: When content marketing is done correctly, your company's website answers the questions people are searching for. This makes your website the most relevant. In turn it will turn searches into Read more
Corporate Conversions Acquires SLB Networks
Corporate Conversions is pleased to announce that in June of 2018 we acquired SLB Networks, a digital marketing company based in Belmont, Michigan. Ryan Duba, owner of SLB Networks, will be partnering with Corporate Conversions to make sure that his clients will continue to get the same professional and responsive Read more
Google Business Profile, a Free Local Search Tool
One important means that small to medium sized businesses can use to improve their local search rankings is to create and optimize a Google Business Profile account. This is a simple and free way to establish your presence on Google. It also puts your business (literally!) on the map - Read more
What Happened to Google+ ?
Last March, after it experienced an unfortunate data breach, Google announced that Google+ would be changing. The data breach wasn't the reason. Google+ never really took off as a social media alternative to Facebook as Google had hoped. For a brief period, people were using it as a sort of Read more
How Does the General Data Protection Regulation Affect Your Business?
U.S. businesses are becoming concerned about the General Data Protection Regulation that the European Union Parliament approved in April of 2016. The GDPR comes into effect next month on May 25, 2018. Even though the GDPR is a privacy policy for the EU, U.S. businesses will be affected, and they Read more