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Google Set to Force a More Secure Web
Google has long been in the business of using incentives and disincentives to bribe websites into conforming to Google's vision for the web. 2018 looks to be the year that a secure web moves to the top of Google's list of priorities. Account hacking and data breaches are an enormous problem Read more
Help Us Protect Net Neutrality!
In our August blog post we discussed how net neutrality is crucial for small businesses. Since then, the chairman of the FCC, Ajit Pai, has announced that the FCC will be voting on whether to roll back the net neutrality regulation that has been in place since 2015. The current Read more
An Update on Google’s Mobile-First Indexing
Back in May when we discussed how Google's mobile-first indexing may affect your company's search rankings, we said that if your company's website was designed to be responsive - that is, to accommodate both desktop and mobile devices - then your website should not be hurt by this shift in Read more
How Google’s Mobile-First Indexing May Affect Your Company’s Search Rankings
In our last blog we discussed responsive web design and why that's important for companies that want to have their websites continue to have good search ranking in today's internet climate. This is because Google is changing its algorithm from desktop-first indexing to mobile-first indexing in 2017 and beyond. What Read more
Google’s Top 3 Search Ranking Signals
If you've been following this blog for awhile, you'll know that SEO has changed quite a bit in the past three years, and small to medium-sized businesses that want to make sure their companies show up in Google searches have had to navigate the changing criteria by which Google has Read more
What is Google’s RankBrain?
For business owners and SEO professionals, every time Google changes things around in terms of how it evaluates websites and ranks them in its search results can be nerve wracking. This is true even for companies who pay attention to Google's mission statement and the resulting changes that have come Read more
Say Goodbye to Google PageRank
Google's PageRank revolutionized the internet. Without this specific meter for measuring how important Google considered web pages, Search Engine Optimization (SEO) would have a completely different history. The History of Google PageRank How did PageRank work? In an effort to change and influence we content, Google created an algorithm to Read more
How to Avoid Marketing Mistakes with Your Social Media Strategy
First, there is deciding which platforms are important and current. This has obviously varied over time. Is it Facebook or is Facebook passe now, the last refuge of retirees with too much time on their hands? On the other hand, perhaps marketing to retirees would be profitable for your company. Read more
Optimizing Your Website For Google’s Latest Update
As of July of 2014 Google changed its rankings system to give more weight to online sites like local directories, maps, and review sites. Google is continuously exploring new ways to make their algorithm produce the most organic, relevant, and original information possible, and they’ve tweaked it to produce what Read more
Why You Should Be Marketing To Millennials
How much of your SEO strategy is targeted at specific demographics? More specifically, before you implement any SEO strategy for your company have you identified your target demographic and incorporated their stated needs and wants? If you have not, you are almost certainly missing opportunities or squandering resources on low Read more
3 Steps to Keep Organic Traffic After You Redesign Your Website
Before You Redesign Your Website SEO Must Be Part of the Process If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Read more
Follow This Criteria to Avoid a Google Manual or Algorithmic Penalty
To begin, it’s necessary to understand how Google penalties work. Google, of course, doesn’t just - poof! - make websites disappear. It makes websites disappear from Google rankings. However, since Google is the most used search engine, disappearing from Google makes your business the equivalent of invisible. You’re still there, Read more