Explore our latest insights.
What Is On-Site SEO?
A very real goal for most websites should be visibility in search results. Google matters most, but other search engines count too. If someone is actively looking for what your organization offers, your site needs to be visible for you to connect. Poor rankings make good design and solid content Read more
Assembling Content for Your New Website
Building a website involves many steps. Most are best handled by a professional developer or designer. One step, however, cannot be outsourced in the same way. Assembling content relies on knowing the business inside and out, which makes it best accomplished by the owner. Content ownership matters because design alone Read more
West Michigan Is Going Places: Family Business Alliance
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Robin Burns of Family Business Alliance, a member-driven organization with Read more
What Website Conversions Should You Be Tracking?
When businesses invest in a new website design or begin exploring digital advertising, one of the first questions that arises is: Are these efforts actually working? No company wants to spend money on strategies that don’t drive measurable results. That’s where the concept of conversions comes in. What Is a Read more
What I Learned From Renaming and Rebranding a 15-Year-Old Company
After 15 years as Corporate Conversions, we made the decision to rebrand and officially become Roots Marketing. That sentence still feels a little surreal to write. When you’ve operated under the same name for a decade and a half, it starts to feel permanent and like changing it will be Read more
What to Expect When Hiring a Digital Marketing Agency Near You
If you’re typing “digital marketing agency near me” into Google, you’re likely ready to hand off part or all of your marketing strategy. Owning a small business or leading a growing company often means reaching a point where including outside expertise makes sense. Hiring a local agency can be a Read more
5 Signs Your Website Is Outdated (and Costing You Business)
Your website is often the first impression people have of your business. If it looks outdated, loads slowly, or doesn’t work well on modern devices, that impression can quickly turn negative. An outdated website doesn’t just look bad, it can actively push potential customers away, hurt your search rankings, and Read more
User Behavior: Why Do People Visit the Websites They Do?
If you run a website, understanding why people visit websites matters in an existential way. Knowing why people show up helps you make better decisions about your site’s content, design, and structure. Tools like Google Analytics make this possible. They reveal how people move through your site, what they click, Read more
Website Building: What Goes into Building a Site
If you started a business or built an early website yourself, you probably focused on getting something online fast. That’s common. But professional website building is a lot more involved than most people expect. It gets especially complex if you want to attract as much traffic as possible and turn Read more
Does Your Company Have an Outdated Logo?
When business owners think of redesigns, for the most part they focus on their website. This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is Read more
West Michigan Is Going Places: Soak Irrigation
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Christy Garner of Soak Irrigation, an irrigation service company Read more
From Corporate Conversions to Roots Marketing
It's Nice to Meet You... Again! In 2010, two friends sat together in a coffee shop and dreamed of building a company offering expertise in driving valuable traffic to the websites of local businesses. Their goal was to help companies use their website investment as a successful marketing tool. Search Read more