Explore our latest insights.
How to Build an Ecommerce Website That Converts
A good ecommerce website does more than display pages of products. It should help the right people find you, understand what you sell, trust your business, and complete a purchase without friction. That may sound obvious, but many ecommerce sites still miss the mark. Some of them look shiny and Read more
What Is Responsive Web Design?
If you’ve ever pulled up a website on your phone and had to pinch, zoom, and scroll sideways just to read it, you’ve already experienced the problem responsive web design is meant to solve. Most business owners have heard the term, but the real question is simple: what does it Read more
How to Write an Effective Blog Post for Your Company’s Website
If you’ve ever sat down to write a blog post for your company’s website, you’ve probably run into the same question: What am I actually supposed to say here? Most business owners don’t struggle with writing content because there’s nothing to write about. They struggle because it’s unclear who the Read more
West Michigan Is Going Places: Tiberius Images
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Russ Climie of Tiberius Images, a Grand Rapids–based corporate Read more
How a Custom Parts Washer Manufacturer Improved Search Visibility
AEC Systems is a custom parts washer manufacturer serving industrial customers across the United States and the world. Roots has worked with the company for more than a decade, supporting their website, search visibility, and online advertising. That long relationship has allowed the work to evolve over time. As the Read more
Consistent Social Media Posting: What Actually Makes It Work
If you’ve ever tried to manage social media for a business, you’ve probably run into the same challenge fairly quickly. You start with good intentions and post regularly for a little while. You feel inspired by a project you’re working on or experience a business win, and so you share Read more
Case Studies: How Local Digital Marketing Agencies Deliver Real Results
If you’re thinking about working with a digital marketing agency, one question matters more than anything else: Can they actually help a business grow? Everything else, including strategy, platforms, tools, comes after that. Marketing agencies can talk about tactics all day long. It’s easy to promise growth or explain the Read more
West Michigan Is Going Places: Meadows Crossing
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Glenn Turek of Meadows Crossing, an apartment community that Read more
AI and PPC: What It Actually Means for Businesses Running Ads
If you’ve run online advertising in the last few years, you’ve probably noticed something: every platform now talks about artificial intelligence constantly. Google talks about AI bidding. Microsoft talks about AI audiences. Almost every new feature promises “AI-powered results.” For most business owners, that raises a pretty simple question: what Read more
Why the Discovery Process Matters Before Any Marketing Work Begins
Basic Marketing 101: in order for your marketing efforts to succeed, you have to have a good understanding of two things: what you are selling and who you are selling it to. If you don’t know either (or both!), you’re doomed to fail, or at least be much less successful Read more
West Michigan Is Going Places: Grand River Giclée
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Steven Huyser-Honig of Grand River Giclée, a Grand Rapids Read more
3 Inexpensive Ways for Manufacturers To Drive Leads Through Their Websites
Companies that sell trendy, consumer-friendly products often have an easier time generating buzz online. That’s because social media users love sharing handmade goods, organic products, and lifestyle brands with their friends. Many manufacturers, however, produce essential products that aren’t flashy or easily shared. Their components power industries, not Instagram feeds. Read more