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Do Your Holiday Keyword Planning in Advance for Best Sales
It's Christmas time, and we at Roots Marketing wish our clients and you great 4th quarter sales. This year looks very promising for businesses. eMarketer is predicting that total retail sales in the U.S. will be $1.002 trillion as a result of the Christmas holiday, with ecommerce sales growing by Read more
How Data Makes Email Marketing Smarter
Email marketing works best when it’s guided by real data, not guesses. While a good subject line or strong design can help, the real power behind effective email campaigns comes from understanding how people actually interact with your messages. That data is a goldmine of value to your company or Read more
Why Email Marketing Still Outperforms Social Media
You’re scrolling through social media when an ad flashes by and disappears just as quickly. A few minutes later, you check your email and notice a message from a company you’ve done business with before. It references something that you bought, offers useful direction or advice, and invites you to Read more
When Should Your Business Use a Brochure vs. a Catalog? A Simple Guide
Most businesses eventually run into the same question when putting together print materials. If you’re at a conference, a sales meeting, or out in the community, you often need something you can hand to a customer. This is something they can take with them, something that explains what you do Read more
WooCommerce 101: What You Should Know Before Building an Online Store
If you’re thinking about building an online store, you’ll quickly discover there are dozens of eCommerce platforms to choose from. But for businesses that want flexibility, scalability, and full control over their website, WooCommerce remains one of the most popular and powerful options. WooCommerce is an eCommerce plugin built for Read more
Are Business Cards Still Relevant? Why They Matter More Than Ever in 2026
In a world where digital networking dominates, many people ask themselves: are business cards still relevant? It’s a fair question. The business card, with its paper analog interface seems tied firmly to a former era - mid 20th century or even earlier. In fact, business cards in their earliest modern Read more
Print Design 101: Why Print Still Matters in a Digital-First World
For years, we’ve all heard the same prediction: print is dying. Yet every year, businesses continue to order brochures, mailers, tradeshow materials, catalogs, product sheets, and business cards. Why? Because print works—just in different ways than digital marketing does. Print design isn’t a relic of the long-ago, pre-internet era. It’s Read more
Website Support 101: Why Fast, Reliable Fixes Matter for Your Business
Even the best websites run into issues. A form stops sending submissions, a plugin update breaks a layout, a team member needs to be added to the About page, or a third-party tool won’t integrate correctly. These interruptions cost time, affect your customers’ experience, and can impact your business if Read more
West Michigan Is Going Places: Taproot Pictures
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Josh Carrasquillo of Taproot Pictures, a Grand Rapids film Read more
What Is Managed Hosting? Does Your Company Need It?
Managed hosting is a concept people get confused about. They don't understand what it is, why their website might need it, or why it costs more money than hosting. Since we get a lot of questions about managed hosting at Roots Marketing, we will go through these questions and answer Read more
5 Red Flags to Watch Out for When Selecting a Marketing Agency in Your Area
Choosing a marketing partner is one of the most important business decisions you’ll make. The right agency can help you scale faster, connect with your audience, and generate measurable ROI. The wrong one will drain your budget, waste your time, and leave you with little to show for your money. Read more
Why Working with a Local Marketing Agency Can Boost Your Business Faster
Timing matters in marketing. In fact, timing is one of the most important factors in meeting your audience where they are with their current needs. When opportunities come up or when your phone stops ringing, you can’t afford to wait weeks for an answer from your marketing team. That’s where Read more