User Experience, Website Building, Website Design

How Does Web Design Affect User Experience (UX)?

In a previous blog we talked about why user experience is important. While there are many variables at work in how a person interacts with a website, everyone agrees that user satisfaction, also known as UX, has a huge impact on whether customers stay on or return to a website and eventually buy anything. Good web design is crucial to attracting and keeping a customer base. At Roots Marketing we READ MORE

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Website Building

The Benefits of Using a Content Management System

 When a company makes the decision to build or redesign its website, one decision the owners must make right away is whether the website should be built custom or using a content management system (CMS) to power it. There are pros and cons for both options. For many companies, a content management system has distinct advantages. Here we will talk about what the advantages of a CMS are. It’s hard

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West Michigan Is Going Places interview with Rockford Family Eyecare
West Michigan Is Going Places

West Michigan Is Going Places: Rockford Family Eyecare

In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Dr. Theodore Sees of Rockford Family Eyecare about his practice. Rockford Family Eyecare is committed to educating patients on visual health and providing personalized optometric and eye care services

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Conversions

How Do You Measure Website Success?

There are many ways to measure a website’s success. Every business has its unique goals, key performance indicators, and ideas of what success means. If you have an ecommerce website, success is measured largely by the number of sales completed on the site. A wholesale supplier may measure website success by website inquiries and the number of PDF downloads. If you already have a thriving business, your most important goal

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