West Michigan Is Going Places interview with Body by Choice Training
West Michigan Is Going Places

West Michigan Is Going Places: Body by Choice Training

In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Nick Klein about his private gym and premier personal training company, Body by Choice Training. Nick’s vision is to teach people how to cultivate the gift of life using

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Content Marketing

What Is Content Marketing?

You’ve probably heard the term content marketing before at some point. It gets used often in conversations about websites, SEO, and digital marketing in general. And if you’re like most business owners, you’ve probably had the same reaction: what does that actually mean, and does it really matter for my business? It can sound abstract, especially compared to something more straightforward like running ads. It can also feel indirect, since

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Social Media

How to Build Social Media Engagement with Your Customers

Navigating the social media landscape can feel a bit overwhelming, especially with the rapid changes we’re seeing. But don’t worry—we’ve got some fresh strategies to help you boost engagement and connect more authentically with your audience. 5 Ways to Connect with Your Audience on Social Media  Embrace User-Generated Content (UGC) People love sharing their experiences. Encourage your customers to post about how they have used (and loved!) your products or

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West Michigan Is Going Places interview with Team Restoration.
West Michigan Is Going Places

West Michigan Is Going Places: Team Restoration

In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview we talked with Mark Zimmer about his building and remodeling company, Team Restoration. Team Restoration is a commercial and residential construction and restoration company located in Rockford. It has a 20+ year

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