In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason for that is that the cost of marketing is cheaper because there is less competition for those dollars. During the coronavirus pandemic, the market for some types of advertising, such as billboards, has bottomed out. The populace is stuck at home and can’t see them.

If you’ve been online looking for specific products, you may have noticed Google Shopping directly displaying product photos and information in your search results. Are you unsure of what the difference between Google Shopping Ads and Google Search Ads is? Read on. What Is Google Shopping? Google Shopping has been around since 2002 in some form. Formerly known as Froogle, Google Product Search, and Google Product Listing Ads (PLA), Google