Content

What Makes for an Effective Landing Page – Short and Sweet or Long and Detailed?

What Is a Landing Page? We’ve talked before what a landing page is and how it works, so here’s a quick summary of what specifically “landing page” refers to in the context of this post. While any web page that a user lands on can technically be deemed a landing page, this post will focus on landing pages that are created for specific web marketing goals. Those goals can range READ MORE

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Content, Google, SEO

Your Website’s Freshness Score: Does It Need a Content Facelift?

One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old content. If you take the time to go over content that is outdated and give your site a content facelift, this will improve your website’s freshness score. What Is a Freshness Score?  Google stated one of its goals when it comes to its algorithm is

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Content, SEO

The Art of Crafting Landing Page SEO

Website owners who focus on optimizing their landing pages may not be aware of its importance to SEO. Google ranks landing pages based on how much time a user spends on average on a page. Landing pages that have a high bounce rate may signal to Google that this page does not have any useful information users want to read, so having a high bounce rate can affect a site’s

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Content, Content Marketing, Website Building

Why Your Website Needs Regular, Fresh Content

When it comes to content, your website is not one and done. While it’s wonderful to invest in creating a website that reflects what your company does and the products and services it offers, you can’t leave it just as it is and expect it to continue to perform the same for you over time. You need regular, fresh content to continue to rank for keywords, attract new visitors, and

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