Marketing

Top 10 Qualities to Look for in a Local Marketing Agency

I’ve been working in content marketing, social media marketing, and SEO for over a decade. This space has always been somewhat freewheeling and ready to pivot on an algorithm change, but when I started back in 2013, the SEO space was truly the Wild West with keyword stuffing, link spamming, and anything-goes black-hat SEO tactics. Whatever it took to get a client to page 1 in the search results was

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Marketing

How to Choose the Right Marketing Agency Near You: A Complete Guide

Searching for the right marketing agency can feel like an overwhelming task. With countless online companies promising to grow your business and achieve success for you, how do you know which one will be the right fit? The truth is, choosing the right partner isn’t just about finding a marketing agency near you. It’s about finding a team that understands your market, communicates clearly, and delivers measurable results. This guide

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West Michigan Is Going Places interview with Enviah
West Michigan Is Going Places

West Michigan Is Going Places: Enviah

In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Lorissa MacAllister, the founder of Enviah, a certified women-owned consulting firm that helps healthcare leaders integrate operational strategy with the built environment. Enviah partners with hospitals nationwide to improve

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AI, AI SEO, SEO

Traditional SEO vs. AI SEO: A Side-by-Side Look

The way we create content for search engines is changing rapidly. In the past, traditional SEO focused on keywords, backlinks, and technical optimization. Today, with the rise of AI-driven search engines like Google’s AI Overviews, ChatGPT, and Gemini, content needs to speak the language of AI to be discovered, summarized, and trusted. To break down the difference and make it easier to understand, let’s take a simple, popular search query:

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