Content

What Makes for an Effective Landing Page – Short and Sweet or Long and Detailed?

What Is a Landing Page? We’ve talked before what a landing page is and how it works, so here’s a quick summary of what specifically “landing page” refers to in the context of this post. While any web page that a user lands on can technically be deemed a landing page, this post will focus on landing pages that are created for specific web marketing goals. Those goals can range

What Makes for an Effective Landing Page – Short and Sweet or Long and Detailed? Read Post »

Google, SEO

How to Set up Google Search Console

In a previous blog piece we talked about what Google Search Console is and why website owners should use it. In this blog piece we will go over how to set up Google Search Console so you can get it up and running and begin to improve your website, your SEO, your marketing and content, and ultimately your search rankings and conversions. Adding Your Website to Google Search Console To

How to Set up Google Search Console Read Post »

Digital Advertising, Google

Everything You Need to Know About Call Tracking for Google Ads

Phone calls are often an essential source of leads for many businesses and are important to track to determine the effectiveness of ad clicks. Call tracking allows advertisers to see which keywords, ads, ad groups, and campaigns lead to phone calls and helps with understanding the return on investment for a company’s ad spend. The Different Types of Call Conversions Google provides four ways to track phone call conversions on

Everything You Need to Know About Call Tracking for Google Ads Read Post »

Digital Advertising

What Is the Difference between Google Ads and Google Shopping?

If you’ve been online looking for specific products, you may have noticed Google Shopping directly displaying product photos and information in your search results. Are you unsure of what the difference between Google Shopping Ads and Google Search Ads is? Read on. What Is Google Shopping? Google Shopping has been around since 2002 in some form. Formerly known as Froogle, Google Product Search, and Google Product Listing Ads (PLA), Google

What Is the Difference between Google Ads and Google Shopping? Read Post »

Scroll to Top