how to build an ecommerce website that converts
SEO, Website Building

How to Build an Ecommerce Website That Converts

A good ecommerce website does more than display pages of products. It should help the right people find you, understand what you sell, trust your business, and complete a purchase without friction. That may sound obvious, but many ecommerce sites still miss the mark. Some of them look shiny and attractive but make shopping harder than it should be. Others bring in traffic but fail to convert it into sales. READ MORE

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custom parts washer manufacturer SEO
Case Studies, SEO

How a Custom Parts Washer Manufacturer Improved Search Visibility

AEC Systems is a custom parts washer manufacturer serving industrial customers across the United States and the world. Roots has worked with the company for more than a decade, supporting their website, search visibility, and online advertising. That long relationship has allowed the work to evolve over time. As the company has grown and their equipment line has expanded, the website and digital strategy have gradually been refined to better

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SEO

What Is On-Site SEO?

A very real goal for most websites should be visibility in search results. Google matters most, but other search engines count too. If someone is actively looking for what your organization offers, your site needs to be visible for you to connect. Poor rankings make good design and solid content irrelevant. Visitors cannot engage with a site they never see. On-site SEO helps close that gap and puts your website

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holiday keywords
Keywords, SEO

Do Your Holiday Keyword Planning in Advance for Best Sales

It’s Christmas time, and we at Roots Marketing wish our clients and you great 4th quarter sales. This year looks very promising for businesses. eMarketer is predicting that total retail sales in the U.S. will be $1.002 trillion as a result of the Christmas holiday, with ecommerce sales growing by 16.6 percent. Here we’ll go over how to use holiday keyword research to increase sales and profitability so that your company can

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