If you haven’t already heard, and hopefully by now you have, Google is migrating from Universal Analytics to Google Analytics 4 on July 1, 2023. Many people, including myself, have been reluctant to leave the Universal Analytics they’re accustomed to behind to dive into the new world of Google Analytics 4. With the migration to Google Analytics 4 fast approaching, the time to leave behind your reservations and step on READ MORE

​Spam has been a problem almost since the beginning of the internet; it’s created by hackers and distributed various ways in order to either create a nuisance, introduce viruses, or scam unsuspecting internet users. Of late, website owners have noticed a different kind of spam when they’ve gone through their Google Analytics accounts: records of numerous visits from specific websites. This traffic is false and it’s meant to clog up