Reviews

How to Get More Customer Reviews for Your Business

If you’ve ever looked at your business’s online reviews and thought, we should probably have more of these, you’re not alone. Most business owners understand that reviews matter. They know people read them, compare options, and make decisions based on what they see. But knowing that and actually building a steady flow of reviews are two different things. Why Reviews Matter in the First Place When someone is choosing between READ MORE

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Keywords

What Effect Do Keywords Have on Your Website Rankings?

Modern marketing has been transformed in this digital age, where the internet is most people’s first stop for any kind of information. Making your website stand out to search engines like Google and Microsoft Bing is crucial to maintaining your visibility to your customers. One of the most effective strategies to increase your website’s visibility is through the strategic use of keywords in your website copy. Let’s talk about how

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Keywords, SEO

Why Is Keyword Cannibalization Bad SEO?

When most people think of SEO or search engine optimization, typically they think about keywords. Proper keyword use and website placement is a great place to start with SEO. Keywords definitely still have a place in SEO today, although the search industry and best practices for SEO have changed quite a bit from the early days. Two commonly used – but bad – SEO tactics are keyword stuffing and keyword

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Google Business Profile, SEO

Optimize Your Google Business Profile for SEO Success

We’ve talked about Google’s profiles for businesses before. This Google local business service has gone through a number of iterations, and in late 2021 underwent even more updates, including changing its name again, this time from Google My Business to Google Business Profile. You may wonder how much a Google Business Profile really matters, in general and to your business specifically. The answer is, quite a lot. Let’s talk about

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