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Email Marketing 101: Building Stronger Connections with Your Audience
You open your inbox in the morning and see an email from a company you’ve ordered from before. The subject line reads: “Your favorite product is back—plus, here’s 15% off.” You click. That single email just turned you, an existing customer, into a repeat sale. That’s the power of email Read more
5 Ways to Optimize Your Social Media Profiles
Most businesses put a fair amount of effort into creating content for social media. They spend time writing posts, sharing updates, and trying to stay visible in front of customers. What often gets overlooked, however, are the profiles themselves. Your social media profile is frequently one of the first things Read more
What Does It Mean to Work With a Google Partner?
If you've ever researched local digital marketing agencies, you've probably noticed that some companies highlight their Google Partner status. It's one of those designations that shows up frequently, but many business owners aren't entirely sure what it means or whether it should influence their decision when choosing a marketing agency. Read more
Are Keywords Still Important for SEO?
If you've spent any time learning about SEO, you've probably heard a lot about keywords. For years, they were one of the primary ways businesses tried to improve their search rankings. The idea seemed straightforward: figure out what people are searching for, put those terms on your website, and Google Read more
Why a Well-Optimized Website Matters
Most Businesses Reach This Point Eventually Many business owners have wondered whether their website is really that important. After all, businesses existed long before websites did. Plenty of companies built strong reputations through quality work, referrals, and relationships within their communities. If previous generations were able to grow successful businesses Read more
How to Protect Your Domain Name
Most businesses don’t spend much time thinking about their domain name until something goes wrong. A renewal notice gets missed, login information becomes difficult to track down, or a suspicious email raises questions about account security. In many cases, the company domain itself quietly becomes one of the company’s most Read more
How a West Michigan Custom Home Builder Improved Search Visibility
When people start thinking about building a custom home, one of the first things they usually do is start researching online. They search for builders in their area. They look at photos of homes. They read about architectural styles and building timelines. Often, they spend months gathering information before ever Read more
5 Local Marketing Strategies That Really Work
In order to succeed in your local market, you must develop effective local marketing strategies to build your brand authority and attract more customers. Using digital marketing is a powerful way to connect your business or restaurant with its nearby audience. Does your business market primarily to a local customer Read more
West Michigan Is Going Places: The Fundraisers Collective
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their successes and challenges and highlighting the resources available in the West Michigan community. In this interview, we spoke with Jon 'JR' Roberts of The Fundraisers Collective, a community of nonprofit Read more
Let’s Talk about Domains
If you own a website, you may have heard the term domain but don’t fully understand what a domain is or why it’s important. So let’s talk about what a domain is and how you choose one. What’s a Domain? A domain, or “domain name,” is an easy-to-read and memorable Read more
Ads in AI Overviews: Why We Aren’t Changing Our PPC Strategy
The Hype vs. The Reality There’s been a lot of noise around AI Overviews (AIOs) over the past year. First it was about zero-click searches taking traffic away from websites. Now that ads are starting to appear in AIOs, the conversation has shifted to, “How do we get our ads Read more
West Michigan Is Going Places: Come Alive Creative
In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Jeff Large of Come Alive, a strategic audio agency Read more