Real People. Grounded Strategy. Creative Solutions.

We believe in connection, collaboration, and doing work that reflects who we are: interconnected, genuine, and built on strong foundations. Our team blends grounded strategy with creative problem-solving to bring clarity, momentum, and meaning to every project.

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Get to know us.

Our backgrounds and areas of expertise are unique, but we have share a common passion for creating the results you want from your digital marketing efforts.

Our Core Values

WE ARE

creative

Our creativity permeates all aspects of our work. From design to innovative development solutions, and even in the ways we market your business, we provide creative avenues to accomplish your marketing goals.

WE ARE

grounded

Our work is rooted in research, analytics, and processes that deliver measurable results. We rely on strong UI/UX principles and clear KPIs to guide every decision. We’re always learning and always improving.

WE ARE

interconnected

We stay connected to our clients, our team, and our community through shared knowledge and collaboration. By honoring our roots and relationships, we ensure our work reflects the people it serves.

WE ARE

real

We show up with honesty, clarity, and intention in everything we do. When you work with us, you’ll find we’re passionate about our individual disciplines, and committed to a service-driven and results-oriented approach to our work.

Meet the Roots team

Tom

TOM DAMITIO

Partner

RACHEL POTTER

Content Developer

JOEY VOGES

SEM/SEO

Christa

CHRISTA BLACKMAN

Partner | Creative Director

KATHERINE RODGE

Lead Front End Web Developer

MARY GOODELL

Support

Brody

BRODY EDWARDS

Account Manager

Alyssa

ALYSSA BODRIE

Front End Web Developer |
Designer

How We Work

Our process starts with a look at your story and marketing goals. Strategy and design is the first step; and from there, we enter development. If we build it, we’ll market it – with methods proven to meet your target audience. We define success in conversions, and we continually measure our efforts to refine your marketing plan.

01

Design

We start by learning your goals, your audience, and the problems your website needs to solve. Through research, wireframes, and visual design, we create a clear, intuitive experience that reflects your brand and moves users toward action. Every layout, interaction, and piece of content is crafted with purpose—built to support your message and set the foundation for long-term success.

02

BUILD

Once the design is approved, we develop a fast, secure, and responsive website optimized for performance and scalability. From custom functionality to integrations, we write clean, reliable code that brings your site to life. Before launch, every page is tested across devices and browsers to ensure a seamless, accessible experience for all users.

03

MARKET

After launch, we implement a strategy that helps your business get found and chosen—SEO, Local SEO, PPC management, content marketing, email marketing, and AI-optimized content. Each channel works together to build visibility, strengthen trust, and attract qualified traffic. Our approach focuses on sustainable growth, not quick fixes.

04

MEASURE

Marketing is only effective when it’s measurable. We track performance across all channels—traffic, rankings, engagement, leads, and conversions—to understand what’s working and where to improve. With transparent reporting and data-driven insights, we continuously optimize your website and marketing to drive consistent, meaningful results.

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